Keep
Raising Your Standards. Breaking Your Limits.
→ ENDURANCE. REBELLION. DISCIPLINE. →
7
ULTRAS COMPLETED
2
IRONMANS
22
MARATHONS
[ PERFORMANCE // SYSTEM ]
[ ENDURANCE // EXECUTION ]
MEET JUSTIN KAUFY — FOUNDER, COACH, Educator, Ultra Runner
I’ve coached over 125 athletes — from first-time 5Ks to Ironman and ultra finishes. Over the last five years I’ve completed 2 full Ironmans, 22 marathons (best 2:40:51), and 7 ultra marathons across road and trail. In 2026, I’m taking on the impossible:
One Ultra Every Month.12 races. 12 battles. One relentless pursuit.
ATHLETES COACHED
MARATHON PR
IRONMANS
ULTRAS
THE PHILOSOPHY →
DATA. DISCIPLINE. OBSESSION.
KEEP isn’t about motivation — it’s about mastery. I’ve learned under Olympic triathlon coaches, trained in elite camps, and tracked every meaningful metric for years. The system combines running, strength, and fueling into one high-performance formula — The German Method.
[ SYSTEM ]
[ METHOD ]
[ OUTPUT ]
- Phased programming (Foundation → Threshold → Specificity)
- Strength built for runners (hips, hamstrings, trunk)
- Fueling protocols for training & race day
- Pacing discipline & fatigue-resistance
- Data-driven adjustments, weekly check-ins
THE INVITATION →
STOP GUESSING. START EXECUTING.
If you’re tired of running without progress… if you want systems, structure, and a coach who lives this every day — this is where you belong. Join KEEP and build elite endurance the right way.
[ KNOWLEDGE ]
[ Culture ]
[ Insight ]
THE KNOWLEDGE CORNER — WHERE ENDURANCE MEETS INTELLIGENCE.
Welcome to the heartbeat of KEEP — a space built for athletes, thinkers, and anyone obsessed with human performance. The Knowledge Corner is where raw endurance meets curiosity. From daily insights to myth-busting articles, nutrition reviews, and deep dives into training culture — this is where education becomes fuel.
THE NEXT BIG THING IN FITNESS →
FUELING & NUTRITION →
COACHING STORIES & TESTIMONIALS →
[ Grit ]
[ System ]
[ Execution ]
THE ULTRA PROJECT — 12 ULTRAS. 12 MONTHS. ONE MAN.
“This project isn’t about perfection, talent, or chasing some highlight reel version of life. It’s about doing the work consistently, honestly, especially when it’s hard.Because that’s where confidence is built, where resilience is forged, and where people discover what they’re really capable of. The work has a way of taking care of you if you choose to show up for it. Hard things change you. Showing up creates you.”
THE MISSION →
Twelve different environments across the year — each one targeting a different system: heat tolerance, elevation, technical footwork, flat speed, and overnight endurance.
THE DATA →
Full transparency after each race: distance, elevation, avg HR, pace bands, fueling timeline (carbs/hr, sodium, caffeine), and fatigue markers. No fluff. Just truth.
THE GEAR →
Rotations that work: shoe choice by terrain, pack setups, bottle vs. flask, layering strategies, and what survives 8+ hours of abuse.
THE MINDSET →
Inside the pain cave: composure drills, micro-goal setting, crisis plans, and the routines that keep the wheels on when the lights go out.
THE NUTRITION LOG →
Every gram accounted for: pre-race meals, race-day carb targets, sodium/caffeine timing, gut-training notes, and what changes week-to-week.
2026 RACE LOG →
COACHING THAT BUILDS MORE THAN RUNNERS.
WHY YOU NEED A COACH →
A coach isn’t here to hold your hand — they’re here to raise your standard. Without structure, feedback, and accountability, most athletes plateau. A proper coach sees what you don’t: inefficiency in pacing, gaps in nutrition, recovery blind spots, and mindset habits holding you back. The goal isn’t just to make you faster — it’s to make you complete.
THE KEEP METHOD →
- Custom programming across running, lifting, and nutrition
- Daily communication and data feedback (Final Surge / Garmin)
- Recovery tracking & HR analysis for fatigue management
- Race pacing, tapering, and fueling plans tailored to your event
- Mindset and accountability built from real-world endurance
WHY KEEP WORKS →
COACHING PACKAGES →
BRONZE — FOUNDATION
- Personalized run programming
- Weekly feedback and data review
- Email or text access for questions
SILVER — PERFORMANCE
- Run + Strength + Nutrition integration
- Daily text check-ins + load adjustments
- Personalized fueling strategy
DIAMOND — ELITE
- 1-on-1 full access coaching (run, lift, nutrition, mindset)
- Unlimited text/voice access
- Data deep dives & bi-weekly calls
- Full race season planning + performance analysis
GET IN TOUCH — COACHING, PARTNERSHIPS, QUESTIONS.
Serious about raising your standards? Want to collaborate with KEEP? Or just have a question about training, nutrition, or the Ultra Project? Reach out below. I read every message.